If you’re selling anything online—whether it’s a 7eBookora7eBookora2,000 course—you need a sales funnel. But here’s the problem: Most entrepreneurs overcomplicate it.
They waste money on:
- Expensive funnel builders like ClickFunnels ($97+/month)
- Glitchy WordPress plugins
- Separate tools for email, checkout, and analytics
A few years ago, I was in the same boat—until I discovered Systeme.io. Unlike other platforms, it lets you build, automate, and track your entire funnel in one place—for a fraction of the cost.
In this guide, you’ll learn:
✅ The 4 essential pages every funnel needs (and how to optimize them)
✅ How to automate follow-ups to recover lost sales
✅ Why Systeme.io’s funnel builder is 10x easier than competitors
✅ Free swipe-worthy templates to steal
Let’s turn your website into a 24/7 sales machine.

1. Why Most Sales Funnels Fail (And How to Fix It)
According to MarketingSherpa, 68% of businesses don’t have a structured sales funnel—which explains why they struggle to scale.
Common mistakes:
- No clear lead magnet to capture emails
- Weak calls-to-action (CTAs)
- No follow-up sequence for abandoned carts
How Systeme.io Simplifies Funnel Building
Instead of duct-taping tools like Leadpages + Stripe + ActiveCampaign, Systeme.io includes:
✔ Drag-and-drop funnel builder
✔ Built-in email automation
✔ One-click upsell/downsell features
Mike, a course creator, 3x his sales by switching from ClickFunnels to Systeme.io—saving $1,200/year.
2. The 4-Step Funnel Framework (That Works in 2024)
- Lead Capture Page
- Offer a freebie (e.g., checklist, webinar)
- Pro Tip: Use Systeme.io’s pre-designed templates to skip the design work.
- Sales Page
- Focus on benefits, not features
- Embed a checkout button directly in Systeme.io
- Order Bump/Otto Downsell
- Example: “Add this $27 workbook for just $7 today!”
- Thank You Page
- Deliver the product + pitch your email list
3. Systeme.io vs. Other Funnel Builders (Cost & Features)
| Tool | Price | Key Limitation |
|---|---|---|
| ClickFunnels | $97+/month | No built-in email marketing |
| Kartra | $99+/month | Steep learning curve |
| Systeme.io | $27/month | All-in-one (funnels + email + CRM) |
Practical Application Section
Step 1: Log in to Systeme.io → Click “Sales Funnel” → Choose a template (e.g., “Webinar Registration”).
Step 2: Customize the pages:
- Lead capture: Add your lead magnet
- Sales page: Insert testimonials & a checkout button
Step 3: Set up automation: - Auto-send the lead magnet
- Tag leads for follow-ups
Key Feature Highlight: Systeme.io’s 1-click upsells let you increase order value without extra tools.
A well-built sales funnel is the backbone of every profitable online business. With Systeme.io, you get an all-in-one platform that’s affordable, easy to use, and packed with features to grow your revenue.
Want to try it yourself? Start your 14-day free trial of Systeme.io [affiliate link]. No credit card required.
Question for You: Which part of funnel-building do you find hardest? Let me know in the comments—I’ll help!